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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues Rao, P.M. (Long Island University - Post Campus, USA) 1.º edición
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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Rao, P.M. (Long Island University - Post Campus, USA)
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
280 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2013 |
| ISBN13 | 9780765617989 |
| Editores | Taylor & Francis Ltd |
| Páginas | 248 |
| Dimensiones | 174 × 246 × 20 mm · 226 g |
| Lengua | Inglés |
