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When Ads Work: New Proof That Advertising Triggers Sales David M Jones 2 Revised edition
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When Ads Work: New Proof That Advertising Triggers Sales
David M Jones
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
256 pages, tables, figures, bibliographic references, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de octubre de 2006 |
| ISBN13 | 9780765617385 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 152 × 229 × 18 mm · 453 g |
| Lengua | Inglés |
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