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Advertising, Society, and Consumer Culture Roxanne Hovland 1.º edición
Advertising, Society, and Consumer Culture
Roxanne Hovland
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
224 pages, tables, figures, references, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de abril de 2010 |
| ISBN13 | 9780765615466 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 152 × 229 × 15 mm · 408 g |
| Lengua | Inglés |