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Business Strategy in a Semiglobal Economy Panos Mourdoukoutas 1.º edición
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Business Strategy in a Semiglobal Economy
Panos Mourdoukoutas
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
240 pages, tables, figures, references, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2006 |
| ISBN13 | 9780765613417 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 152 × 229 × 22 mm · 476 g |
| Lengua | Inglés |
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