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International Business Scholarship: AIB Fellows on the First 50 Years and Beyond - Research in Global Strategic Management Boddewyn
International Business Scholarship: AIB Fellows on the First 50 Years and Beyond - Research in Global Strategic Management
Boddewyn
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
432 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de junio de 2008 |
| ISBN13 | 9780762314706 |
| Editores | Emerald Publishing Limited |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 432 |
| Dimensiones | 156 × 234 × 23 mm · 810 g |
| Lengua | Inglés |
| Editor | Boddewyn, Jean J. |