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Cross-Cultural Buyer Behavior - Advances in International Marketing Charles R Taylor
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Cross-Cultural Buyer Behavior - Advances in International Marketing
Charles R Taylor
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
308 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2007 |
| ISBN13 | 9780762314126 |
| Editores | Emerald Publishing Limited |
| Páginas | 308 |
| Dimensiones | 156 × 234 × 28 mm · 634 g |
| Lengua | Inglés |
| Editor de series | Cavusgil, S. Tamer |
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