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Product and Market Development for Subsistence Marketplaces - Advances in International Management Rosa Revised edition
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Product and Market Development for Subsistence Marketplaces - Advances in International Management
Rosa
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
360 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de junio de 2007 |
| ISBN13 | 9780762313969 |
| Editores | Emerald Publishing Limited |
| Páginas | 360 |
| Dimensiones | 162 × 237 × 31 mm · 705 g |
| Lengua | Inglés |
| Editor de series | Cheng, Joseph L.C. |
| Editor de series | Hitt, Michael A. |
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