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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries - Advances in International Marketing Carl Arthur Solberg
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries - Advances in International Marketing
Carl Arthur Solberg
Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field.
388 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de enero de 2006 |
| ISBN13 | 9780762312863 |
| Editores | Emerald Publishing Limited |
| Páginas | 388 |
| Dimensiones | 231 × 157 × 32 mm · 746 g |
| Lengua | Inglés |
| Editor de series | Cavusgil, S. Tamer |
