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Evaluating Marketing Actions and Outcomes - Advances in Business Marketing and Purchasing A G Woodside
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Evaluating Marketing Actions and Outcomes - Advances in Business Marketing and Purchasing
A G Woodside
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.
672 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de septiembre de 2003 |
| ISBN13 | 9780762310463 |
| Editores | Emerald Publishing Limited |
| Género | Sex & Gender > Feminine |
| Páginas | 672 |
| Dimensiones | 363 × 291 × 57 mm · 1,11 kg |
| Lengua | Inglés |
| Editor | Woodside, Arch G. |
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