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New Directions in International Advertising Research - Advances in International Marketing Taylor
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New Directions in International Advertising Research - Advances in International Marketing
Taylor
Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
296 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de septiembre de 2002 |
| ISBN13 | 9780762309504 |
| Editores | Emerald Publishing Limited |
| Páginas | 296 |
| Dimensiones | 156 × 234 × 17 mm · 566 g |
| Lengua | Inglés |
| Editor de series | Cavusgil, S. Tamer |
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