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Advances in Services Marketing and Management - Advances in Services Marketing and Management Dawn Lacobucci
Advances in Services Marketing and Management - Advances in Services Marketing and Management
Dawn Lacobucci
Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.
290 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de mayo de 1997 |
| ISBN13 | 9780762301768 |
| Editores | Emerald Publishing Limited |
| Páginas | 290 |
| Dimensiones | 156 × 234 × 17 mm · 580 g |
| Lengua | Inglés |
| Editor | Bowen, David E. |
| Editor | Iacobucci, Dawn |
| Editor | Swartz, Teresa A. |