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Marketing - The Retro Revolution Stephen Brown Abridged edition
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Marketing - The Retro Revolution
Stephen Brown
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de junio de 2001 |
| ISBN13 | 9780761968504 |
| Editores | SAGE Publications Inc |
| Páginas | 272 |
| Dimensiones | 238 × 161 × 21 mm · 552 g |
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