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Focus Group Practice Claudia Puchta
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Focus Group Practice
Claudia Puchta
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
186 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 2004 |
| ISBN13 | 9780761966913 |
| Editores | SAGE Publications Inc |
| Páginas | 184 |
| Dimensiones | 171 × 243 × 11 mm · 332 g |
| Lengua | Inglés |
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