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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner Hans-dieter Klingemann
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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
Hans-dieter Klingemann
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
194 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de noviembre de 2001 |
| ISBN13 | 9780761964315 |
| Editores | SAGE Publications Inc |
| Páginas | 194 |
| Dimensiones | 156 × 234 × 12 mm · 500 g |
| Lengua | Inglés |
| Editor | Klingemann, Hans-Dieter |
| Editor | Roemmele, Andrea |
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