Smoking: Risk, Perception, and Policy

A NEW BOOK IN HEALTH RESEARCH Smoking presents important controversial research based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The expert board of contributors point out that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco. An excellent book for anyone studying, researching or working in the field of health.