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Qualitative Methods for Marketplace Research Shay Sayre Abridged edition
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Qualitative Methods for Marketplace Research
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de abril de 2001 |
| ISBN13 | 9780761922704 |
| Editores | SAGE Publications Inc |
| Páginas | 272 |
| Dimensiones | 152 × 228 × 13 mm · 370 g |
| Lengua | Inglés |
| Editor | Sayre, Shay |
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