Scaling Procedures: Issues and Applications - Richard G. Netemeyer - Libros - SAGE Publications Inc - 9780761920267 - 5 de junio de 2003
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Scaling Procedures: Issues and Applications

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Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.


224 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 5 de junio de 2003
ISBN13 9780761920267
Editores SAGE Publications Inc
Páginas 224
Dimensiones 152 × 228 × 13 mm   ·   420 g
Lengua Inglés  

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