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Handbook of Relationship Marketing Atul Parvatiyar 1.º edición
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Handbook of Relationship Marketing
Atul Parvatiyar
A guide to the key concepts, theories and applications of relationship marketing.
680 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de febrero de 2000 |
| ISBN13 | 9780761918103 |
| Editores | SAGE Publications Inc |
| Páginas | 680 |
| Dimensiones | 162 × 236 × 48 mm · 1,22 kg |
| Lengua | Inglés |
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