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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 1999 |
| ISBN13 | 9780761917427 |
| Editores | SAGE Publications Inc |
| Páginas | 344 |
| Dimensiones | 156 × 229 × 11 mm · 514 g |
| Lengua | Inglés |
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