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Developing a Market Orientation
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Developing a Market Orientation
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
328 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de mayo de 1999 |
| ISBN13 | 9780761916932 |
| Editores | SAGE Publications Inc |
| Páginas | 328 |
| Dimensiones | 152 × 228 × 18 mm · 450 g |
| Lengua | Inglés |
| Editor | Deshpande, Rohit |