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Handbook of Services Marketing and Management Teresa a Swartz
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Handbook of Services Marketing and Management
Teresa a Swartz
A guide to the latest thinking in the foundations of services.
536 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de enero de 2000 |
| ISBN13 | 9780761916123 |
| Editores | SAGE Publications Inc |
| Páginas | 536 |
| Dimensiones | 209 × 279 × 36 mm · 1,30 kg |
| Lengua | Inglés |
| Editor | Iacobucci, Dawn |
| Editor | Swartz, Teresa A. |
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