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Communication Planning: An Integrated Approach - SAGE Series in Public Relations Sherry Devereaux Ferguson
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Communication Planning: An Integrated Approach - SAGE Series in Public Relations
Sherry Devereaux Ferguson
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.
280 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de septiembre de 1999 |
| ISBN13 | 9780761913146 |
| Editores | SAGE Publications Inc |
| Páginas | 280 |
| Dimensiones | 153 × 227 × 15 mm · 376 g |
| Lengua | Inglés |
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