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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies
This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.
336 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 1999 |
| ISBN13 | 9780761912859 |
| Editores | SAGE Publications Inc |
| Páginas | 336 |
| Dimensiones | 152 × 229 × 18 mm · 446 g |
| Lengua | Inglés |
| Editor | Carlson, Leslie C. |
| Editor | Macklin, M . Carole |
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