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Electronic Marketing and the Consumer
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Electronic Marketing and the Consumer
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
208 pages, figs.tabs.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de junio de 1997 |
| ISBN13 | 9780761910701 |
| Editores | SAGE Publications Inc |
| Páginas | 208 |
| Dimensiones | 152 × 228 × 13 mm · 370 g |
| Lengua | Inglés |
| Editor | Peterson, Robert A. |
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