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The Ultimatum of Pleasure: Behavioral Economics and Social Development Arsen Dallakyan
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The Ultimatum of Pleasure: Behavioral Economics and Social Development
Arsen Dallakyan
This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
216 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de julio de 2017 |
| ISBN13 | 9780761869436 |
| Editores | University Press of America |
| Páginas | 216 |
| Dimensiones | 236 × 162 × 18 mm · 476 g |
| Lengua | Inglés |
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