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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions Bill Dodds
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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions
Bill Dodds
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
356 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2003 |
| ISBN13 | 9780761826316 |
| Editores | University Press of America |
| Páginas | 356 |
| Dimensiones | 152 × 229 × 30 mm · 504 g |
| Lengua | Inglés |
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