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Customer Relationship Management: A Global Perspective Gerhard Raab New edition
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Customer Relationship Management: A Global Perspective
Gerhard Raab
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.
180 pages, includes 55 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de abril de 2008 |
| ISBN13 | 9780754671565 |
| Editores | Taylor & Francis Ltd |
| Páginas | 216 |
| Dimensiones | 165 × 240 × 18 mm · 532 g |
| Lengua | Inglés |
