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The Multichannel Challenge Hugh Wilson 1.º edición
The Multichannel Challenge
Hugh Wilson
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
240 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de febrero de 2008 |
| ISBN13 | 9780750687119 |
| Editores | Taylor & Francis Ltd |
| Páginas | 248 |
| Dimensiones | 188 × 242 × 20 mm · 482 g |
| Lengua | Inglés |
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