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Consumer Behaviour in Sport and Events Funk, Daniel (Temple University, USA) 1.º edición
Consumer Behaviour in Sport and Events
Funk, Daniel (Temple University, USA)
Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.
272 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de septiembre de 2008 |
| ISBN13 | 9780750686662 |
| Editores | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensiones | 379 × 174 × 13 mm · 406 g |
| Lengua | Inglés |