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Critical Marketing Pauline Maclaran 1.º edición
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Critical Marketing
Pauline Maclaran
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
288 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2007 |
| ISBN13 | 9780750680660 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 158 × 233 × 15 mm · 432 g |
| Lengua | Inglés |
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