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The Pursuit of New Product Development: The Business Development Process Annacchino, Marc (Marconi Product Development Institute, Greenfield, WI, USA)
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The Pursuit of New Product Development: The Business Development Process
Annacchino, Marc (Marconi Product Development Institute, Greenfield, WI, USA)
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.
526 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2007 |
| ISBN13 | 9780750679930 |
| Editores | Elsevier Science & Technology |
| Páginas | 536 |
| Dimensiones | 220 × 320 × 4 mm · 1,15 kg |
| Lengua | Inglés |
