Geoffrey Sampson

E.biz: the Anatomy of Electronic Business Geoffrey Sampson 1.º edición

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.