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Marketing Finance Keith Ward 1.º edición
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Marketing Finance
Keith Ward
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
368 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de noviembre de 2003 |
| ISBN13 | 9780750657709 |
| Editores | Taylor & Francis Ltd |
| Páginas | 368 |
| Dimensiones | 233 × 157 × 23 mm · 556 g |
| Lengua | Inglés |
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