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Marketing Logistics Martin Christopher 2.º edición
Marketing Logistics
Martin Christopher
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
168 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de mayo de 2003 |
| ISBN13 | 9780750652247 |
| Editores | Taylor & Francis Ltd |
| Páginas | 172 |
| Dimensiones | 156 × 230 × 9 mm · 278 g |
| Lengua | Inglés |
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