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Marketing Professional Services
Michael Roe
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
176 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de agosto de 1998 |
| ISBN13 | 9780750641272 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 161 × 235 × 10 mm · 292 g |
| Lengua | Inglés |
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