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Global Brand Management: A Guide to Developing, Building & Managing an International Brand Laurence Minsky
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Global Brand Management: A Guide to Developing, Building & Managing an International Brand
Laurence Minsky
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
328 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2019 |
| ISBN13 | 9780749483609 |
| Editores | Kogan Page Ltd |
| Páginas | 328 |
| Dimensiones | 239 × 170 × 20 mm · 584 g |
| Lengua | Inglés |
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