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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success Betty Adamou
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
360 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2018 |
| ISBN13 | 9780749483357 |
| Editores | Kogan Page Ltd |
| Páginas | 360 |
| Dimensiones | 155 × 234 × 24 mm · 536 g |
| Lengua | Inglés |
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