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Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks Robert Mason
Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
Robert Mason
Examine how marketing and logistics, both key activities in most organizations today, are critical to the provision of customer value.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de octubre de 2017 |
| ISBN13 | 9780749478735 |
| Editores | Kogan Page Ltd |
| Páginas | 280 |
| Dimensiones | 233 × 156 × 15 mm · 435 g |
| Lengua | Inglés |
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