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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Jean-Noel Kapferer
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
240 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2015 |
| ISBN13 | 9780749474362 |
| Editores | Kogan Page Ltd |
| Páginas | 240 |
| Dimensiones | 233 × 157 × 16 mm · 380 g |
| Lengua | Inglés |
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