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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer 2 Revised edition
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
408 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de septiembre de 2012 |
| ISBN13 | 9780749464912 |
| Editores | Kogan Page Ltd |
| Páginas | 408 |
| Dimensiones | 164 × 235 × 29 mm · 725 g |
| Lengua | Inglés |
Mas por Jean-Noel Kapferer
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