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About Face: The Secrets of Emotionally Effective Advertising Dan Hill
About Face: The Secrets of Emotionally Effective Advertising
Dan Hill
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
208 pages, Illustrations maps
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de septiembre de 2010 |
| ISBN13 | 9780749457570 |
| Editores | Kogan Page Ltd |
| Páginas | 208 |
| Dimensiones | 165 × 243 × 19 mm · 498 g |
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