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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival Peter Anthonissen
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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
Peter Anthonissen
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently.
240 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de septiembre de 2008 |
| ISBN13 | 9780749454005 |
| Editores | Kogan Page Ltd |
| Páginas | 240 |
| Dimensiones | 165 × 237 × 20 mm · 542 g |
| Lengua | Inglés |
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