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Scoring Points: How Tesco Continues to Win Customer Loyalty Terry Hunt 2 Revised edition
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Scoring Points: How Tesco Continues to Win Customer Loyalty
Terry Hunt
Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
304 pages, black & white illustrations, colour illustrations, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de agosto de 2008 |
| ISBN13 | 9780749453381 |
| Editores | Kogan Page Ltd |
| Páginas | 312 |
| Dimensiones | 155 × 232 × 17 mm · 470 g |
| Lengua | Inglés |
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