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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice Paul Szwarc
Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice
Paul Szwarc
This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.
272 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2005 |
| ISBN13 | 9780749443368 |
| Editores | Kogan Page Ltd |
| Páginas | 272 |
| Dimensiones | 163 × 233 × 15 mm · 398 g |
| Lengua | Inglés |