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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands Martin Lindstrom
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Martin Lindstrom
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
320 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de octubre de 2004 |
| ISBN13 | 9780749442842 |
| Editores | Kogan Page Ltd |
| Páginas | 320 |
| Dimensiones | 157 × 235 × 18 mm · 498 g |
| Lengua | Inglés |
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