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Market Intelligence - Market Research in Practice Martin Callingham
Market Intelligence - Market Research in Practice
Martin Callingham
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.
232 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2004 |
| ISBN13 | 9780749442019 |
| Editores | Kogan Page Ltd |
| Páginas | 232 |
| Dimensiones | 156 × 234 × 20 mm · 381 g |
| Lengua | Inglés |
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