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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding Davis, Aeron (Goldsmith's, University of London)
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Davis, Aeron (Goldsmith's, University of London)
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
216 pages, black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2013 |
| ISBN13 | 9780745639833 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 216 |
| Dimensiones | 152 × 229 × 20 mm · 374 g |
| Lengua | Inglés |
