Shopping for God: How Christianity Went from in Your Heart to in Your Face - James B. Twitchell - Libros - Simon & Schuster - 9780743292887 - 7 de junio de 2014
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James B. Twitchell
Shopping for God: How Christianity Went from in Your Heart to in Your Face Reprint edition

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Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations. Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 7 de junio de 2014
ISBN13 9780743292887
Editores Simon & Schuster
Páginas 336
Dimensiones 152 × 231 × 25 mm   ·   385 g
Lengua Inglés  

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