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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger Revised edition
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods.
244 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de marzo de 2007 |
| ISBN13 | 9780742554443 |
| Editores | Rowman & Littlefield |
| Páginas | 244 |
| Dimensiones | 154 × 234 × 14 mm · 390 g |
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