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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger 2.º edición
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.
216 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2003 |
| ISBN13 | 9780742527249 |
| Editores | Rowman & Littlefield |
| Páginas | 216 |
| Dimensiones | 150 × 227 × 12 mm · 281 g |
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